Truth - real numbers from all advertising channels

OVERVIEW

Based on insights from hundreds of successfully ran advertising campaigns, I crafted the design for Truth MVP, a SaaS product focused on providing real time data that doesn't lie.

PROJECT BRIEF
The product featured multiple complex and semi technical workflows from connecting multiple data sources to mapping identifiers, setting key events and monitoring the right KPIs.

The goal was to translate everything into a focused, and simple to use flow that alleviates anxiety and creates a positive emotional experience.

STRATEGY & METHODS
I leveraged the insights and experience from the existing campaigns, ran across dozens of industries and territories to prioritize the feature set and focus on the essential flows.

I executed a clear User Experience, using industry standard interaction patterns to introduce key concepts of the product. Balancing known patterns with innovative features made the onboarding easier and less scary. Following the client's input, I created a UI design style that combines modern elements with evergreen principles.

The goal was to generate a feeling of and ease and joy while offering a professional experience. My goal as a designer was to bring peace to a client's already complicated day.