OVERVIEW I created the UX and UI for NuJob MVP and introduced the founding team to Customer Development.
PROJECT BRIEF London-based startup, NuJob CRM, had a simple vision: use your existing IT team to identify, attract qualify, and attract other highly skilled professionals.
The founders approached me during the discovery phase to convert a massive list of ideas into a simple and coherent MVP.
STRATEGY & METHODS I introduced the concept of Customer Development and helped the team to run a series of interviews that refined their vision and expectations.
We then translated the ideas into a clear, pragmatic list of use cases and user flows. This gave us a backbone and structure I used to create the user experience and visual interface.
The result was a consistent and well articulated product with a clean design. The founders used the MVP to further pitch and develop the concept.