Single Grain Agency Redesign

OVERVIEW
I redesigned the Single Grain website to improve conversions and update its visual style. 

PROJECT BRIEF
Single Grain, a full-service digital marketing agency based in Los Angeles, needed a redesign to reflect its updated philosophy and extended range of services. The update needed to reflect the key theme of growth as they became a bigger player in the marketing industry.

STRATEGY & METHODS
Starting from the new branding, I've created a minimal, stripped-to-the-essential layout. The design balanced minimalism with aesthetics and enough information to grab attention, delight, and convert new clients.

The website concept had a visual poetry approach that was hard to achieve. Reinterpreting a classic structure with limited variations creates a familiar yet fresh elegance.

"Simplicity is complexity resolved." – Constantin Brancusi

ROLE
CRO Designer