Conversion Rate Optimization Design

OVERVIEW
I generated improvements from 10% to 100% on Conversion Rate Optimization projects for software, pharma, lead generation, real estate, and B2B. Collaborations included various clients, from NY-based performance agency Teknicks LLC to marketing experts like Neil Patel. 

PROJECT BRIEF
From improving existing designs to crafting completely new layouts the briefing was simple: achieve beauty and conversions.

STRATEGY & METHODS
I used CRO best practices and carefully studied the anatomy of successful landing pages to optimize structure: headline, story, pain points, service/product, testimonials, social proof, and call to action. I mixed design and copy most effectively for each specific product and business.

Where available, we also used analytics, user recordings, and diagnostic tools to test the efficacy of the designs and uncover areas to refine and optimize.

Sometimes, just taking risks and playing with dead simple or unorthodox page formats delivered surprisingly huge improvements of over 100%.

ROLE
CRO Designer