Optimize Me Design

OVERVIEW
I designed the UX and UI for this branded utility tool created by Neil Patel.

PROJECT BRIEFING
Create a simple, visual product to see and manage top optimization suggestions for your website.

STRATEGY & METHODS
I leveraged existing design patterns like to-do apps, color coding, check boxes, no pagination, prioritization, and labeling to create a dead simple interface. Beyond the simplicity, you could explore additional information and technical suggestions on how to execute the suggestions.

Integration with existing websites was seamless: you could get professional ideas in a couple of minutes. Users had a clear list of things they could do to improve their website's SEO, traffic, conversions, technical health, speed, and security.

The initial MVP morphed into multiple branded utility products offered by Neil Patel to consolidate his brand and authority as a world-class online marketer.

ROLE
Product Designer