Caroo - new features at #1 platform for employee recognition

OVERVIEW
I created a B2B e-commerce flow for loyalty programs, reducing sales reps' workload by up to 50%.

PROJECT BRIEF
Create a module that will allow corporate clients to place custom orders for automated employee recognition campaigns.

STRATEGY & METHODS
I used user Interviews, feedback sessions, cross-department discussions, and user testing to uncover insights, pitfalls, and opportunities that drove the design for the B2B Platform.

The new module put the power in the hands of the clients and opened up a new era for the company, expanding the possibilities and opportunities of the platform.

Some of features included: custom recipient lists, automated birthday campaigns, one time campaigns, send directly to a group or one user, campaign analytics, swap experience for recipients, order history.

ROLE
Product Designer