I am a 41-year-old Product Designer, husband, and father, currently living in Florence, Italy. My focus is improving the UX of existing SAAS products and designing conversion-focused marketing websites.

I embrace the practical, use case driven AI revolution and skip the hype. I'm not a software engineer, don't write code, and focus only on Figma and core tools. I have 20+ years of experience, a product mindset, a lot of energy, empathy and love for solving people's problems.

By prioritizing User Research, Rapid prototyping, and collaboration, I optimize development budgets up to 70%. Clients value my business mindset and my ability to deliver beautiful UX/UI that achieves results. I also love to generate excitement by adding micro innovations to standard design patterns. In a 15+ years career, I've worked with HubSpot, Neil Patel, Fujifilm, Groundhogg.io, Docuware, Caterpillar, Single Grain, Caroo, and more. See portfolio below.